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Bright Saver · Customer Dashboard

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☀️ Bright Saver · Customer Dashboard

Customer acquisition & attribution

Data last refreshed: 2026-04-15

HubSpot customers as of today

Date range

to

⚠️ Attribution Note HubSpot's pixel classifies many customers as "Direct Traffic" due to Wix page limitations. This dashboard stitches attribution using affiliate list → post-purchase survey → UTM parameters → HubSpot source → email domain → fallback to produce a more accurate channel picture.

Stitched Attribution — Where Customers Came From

Priority: Affiliate list → Survey → UTM → HubSpot raw → Email domain → Fallback.

Median Days to Close — by Channel

How fast each channel converts — create date → close date

Post-Purchase Survey — How Did You Hear About Us?

Self-reported, from customers in selected window

When Did You First Hear About Us?

Awareness lag — time between first learning of Bright Saver and becoming a customer

Customer Journey — First Touch Form

The first HubSpot form each customer submitted before becoming a customer. Informational only — does not feed into channel attribution.

Customer Records

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Name	City	State	Channel	Source	Revenue	Days to Close	Close Date

Bright Saver Customer Dashboard · Data: HubSpot CRM · Windsor.ai (Google Ads, Meta) · Direct Mail & Affiliate tracked separately